Re: [IDNO-DISCUSS] Logo Search

Joe Abley (jabley@patho.gen.nz)
Mon, 12 Jul 1999 01:12:51 +1200


On Mon, Jul 12, 1999 at 12:09:03AM +1200, David Zanetti wrote:
> I like the logos I've seen, I just feel we're looking at a _very_ New
> Zealand symbol, one that might confuse people as having more association
> with Kiwis (people sense) than it actually does.

How many people outside New Zealand would actually recognise the
kiwi from a picture? I suspect that the majority of people in the
world wouldn't.

I remember when I arrived in England from New Zealand at the tender age
of eight, pretty much nobody I met knew where New Zealand was, never mind
what it's national bird looked like. "Nobody I met" in this context is
unreasonably skewed towards a sample population largely consisting of
eight year-olds, of course :)

But from the baffled responses I get every week making support calls to
callcentres in the US [*], I suspect that large sections of the globe
would remain happily unaware of the New Zealandness of the icon.

Joe

[*] Oakland? You're calling from Oakland?
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